Six Sentence Bio Workbook

Artists agonize over crafting the perfect bio. Most of the time, they're way off the mark.

During my 10 years as a music publicist, I developed this six-sentence framework that's guaranteed to quickly usher industry people and new fans into understanding the world of your music.

No more guesswork. No more awkward sonic descriptors.

This the the bio framework I used to land artists coverage in top national music publications, such as NPR, Rolling Stone, Pitchfork, Stereogum, Consequence, Noisey, and more.

The formula is incredibly simple and now it's available to you in this short step-by-step workbook.

What Are People Saying About This Workbook?

Got a very cool write up today on my new song! In my email I sent to them I used the 6 sentence bio that Cass outlined and they wrote the whole article just from that and a press photo. Really love that framework. The simple and compelling 6 sentences helped it be a situation where he had all he needed from the get-go to write it - an easy YES for him. Thanks Cass!

-Nathan K, Nashville TN

This was super helpful. I like to keep things short and sweet when I can, and you've essentially given me the license to do that with my bio and not feel guilty about what's missing. Very grateful for your work here!

-Palamara, Denver Co

I love this and keep coming back to it. I'm an actual writer, but writing about one's self? Sooo painful. This workbook does a great job of breaking down the key elements and allowing the writer to hyper focus on each sentence. I was surprised how good the end result was for my new bio! Thanks again for this great guide.

-Chris Page, Ottowa

This is incredibly helpful! Thank you for such a concise way to write out bios, I've always struggled with being too wordy.

-Saffron the Alchemist

This was a super helpful workbook, I had tons of fun writing it and it helped me embrace unique parts of my journey.

-Oibiee, Budapest